Incredible flavor.  Available in 6 savory flavors each with 2 nicotine levels to choose from.  
 
Ease of use. Fully charged out of the box and on draw activation. Fits in your palm, portable, convenient to use.
 
Long lasting. Comes with 1.2mL of e-liquid and 300maH battery size that will last you all day long with an average of 300 puffs.
 
Peace of Mind. Comes standard with over inhale and short circuit protection